Game Pass Impact: Declining Xbox Sales and the Benefits for Multi-Platform Titles

Game Pass Impact: Declining Xbox Sales and the Benefits for Multi-Platform Titles

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Christopher Dring, a business journalist, recently shared his insights on the impact of Game Pass on the video game market, especially regarding multi-platform titles. In a Q&A session on the InstalBase forums, Dring was asked about his views on Game Pass and its effect on sales.
According to Dring, games featured on Game Pass tend to experience a significant decline in expected premium sales on Xbox, with a figure of around 80% commonly mentioned. He acknowledged that this decline might be less pronounced for big mainstream releases, but still pointed to examples like Hellblade 2, Indiana Jones, and Starfield, where Game Pass seemed to have hurt sales on the Xbox platform.
However, Dring also noted that the inclusion of a game on multiple platforms could yield benefits, as a boost in players on Xbox might lead to increased sales on PlayStation. He expressed ambivalence about subscription models, explaining that their success is highly dependent on the genre and type of game. For instance, indie games on Xbox without Game Pass may struggle, while the subscription model helps to get games in front of more potential players.
Dring went on to mention that getting players to engage with games in the current landscape of 2024/2025 is challenging, and Game Pass provides a solution by offering players access to a wide variety of games they might not otherwise try. He cited the example of Call of Duty, noting that players who typically only engage with that franchise might use Game Pass to explore other games they wouldn't have considered otherwise.
In the context of UK video game sales, recent data revealed a 4.4% decline in revenue, totaling £4.6bn in 2024. The drop was primarily attributed to a sharp decline in physical game sales, which plummeted nearly 35% compared to 2023, generating just £324.4 million in revenue.
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